A sportsman throughout his youth and adult life, James has always had a vested interest in everything 'athlete'. His personal athletic endeavors took him most predominantly to rugby where he represented his state on a national level. After leaving the sport in 2009, he found CrossFit, and the start off his coaches journey. In 2011 James came across the original CrossFit Football website and used the training to empower his own performance. After following CF football for several years with much success, he attended one of the few UK seminars, which sent him on a path towards Power Athlete. Then In 2017 James journeyed across the pond to Texas, to test his coaching abilities and became the UK’s first Block One Power Athlete Coach. He now uses the Power Athlete Methodology to empower individuals and athletes from all backgrounds.