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Our blog is a collection of articles that make up our doctrine on everything performance.
We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.
Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.
RECOMMENDED READING
Blog
Energy Drinks Are Killing Your Gains
You can’t out-train poor sleep. If you’re constantly tired, wired, or dragging through training, these three no-BS tips will help you get better sleep, recover faster, and show up ready to perform.
The Number One Reason You’re Burned Out
Understanding the difference between power and force can completely change how you train, work, and live. Force is grinding against resistance, power is aligning with purpose. John breaks down how to recognize when you’re forcing it, and how to shift into a more sustainable, energizing flow that leads to long-term success.
Lost the Fat. Found the Fight. Part 2.
Certified Power Athlete Coach Bre Williams shares her raw, honest journey from childhood obesity and disordered eating to discovering strength through barbell training, leaving a toxic marriage, and rebuilding her identity as a true Power Athlete.
Only The Weak Fear the Barbell
Tired of chasing aesthetics over actual strength? Discover why most young athletes stay weak, the programs that build real power, and how to train go muscles not show muscles.
The Secret Weapon for Lifters Who Hate Cardio
Most strength athletes avoid cardio out of fear it’ll kill their gains, but Zone 2 conditioning does the opposite. Done right, it builds your aerobic base, boosts recovery, and makes you harder to kill, without stealing your strength. Learn how to implement it without burning out your system.
Fermented Foods. The Dirty Secret to Clean Gains.
Think fermented foods are just for hippies and health nuts? Think again. These funky, gut-friendly powerhouses have been quietly boosting digestion, recovery, and performance for centuries—and they might be the secret weapon your stack is missing.
Modern Life Is Soft. You Don’t Have to Be.
Most people avoid failure, but here’s the deal: if your training never takes you to the brink, don’t expect your body to grow past average. Failure isn’t the end, it’s the ignition point. This article breaks down why mechanical failure is the key to size, strength, and real progress… if you’re smart enough to use it right. Learn how to flirt with the edge without getting crushedand why failing might just be the most productive thing you do in the gym.
Falling Forward. The Right Way to Fail
Most people avoid failure, but here’s the deal: if your training never takes you to the brink, don’t expect your body to grow past average. Failure isn’t the end, it’s the ignition point. This article breaks down why mechanical failure is the key to size, strength, and real progress… if you’re smart enough to use it right. Learn how to flirt with the edge without getting crushedand why failing might just be the most productive thing you do in the gym.
Lost the Fat. Found the Fight. Part 1.
Certified Power Athlete Coach Bre Williams shares her raw, honest journey from childhood obesity and disordered eating to discovering strength through barbell training, leaving a toxic marriage, and rebuilding her identity as a true Power Athlete.
Why Foot Strength Is the Foundation of Performance
Strong, functional feet are the foundation of human performance. This article breaks down how modern life is weakening your feet, and what you can do to rebuild strength, improve balance, and boost athletic output from the ground up.
