Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.



Ep 638 – The Wild West of Coaching

The two things Coach Ron McKeefery does to promote a winning culture. There are two things that…

Author: Cali Hinzman

Ep 637 – Jacked & Juicy AF

The three key factors to muscle building. What does being cool have to do with packing on…

Ep 636 – Unfiltered Nutrition Knowledge

Dr Cate Shanahan’s 4 nutrition rules to live by. It’s time to take a hard look at…

Author: Cali Hinzman

Ep 635 – Stop 1RM Testing Teens

Discover the key components of unlocking athletic potential to empower a high school athlete’s performance. A tradition…

Ep 634 – The 12 Hour Walk Challenge

Learn to prioritize your values and goals with Colin O’Brady’s 12 hour walk-about. Figure out your shit….

Author: Cali Hinzman

Ep 633 – Returning to Training After Time Off

How to eliminate the excuses and get back on track. For some the uphill suck fest of…

Ep 632 – Lies About Food

Get schooled up; stop consuming lies and start consuming the good stuff! “Meat is bad” – Don’t…

Author: Cali Hinzman

Ep 630 – Get NFL Powerful

Discover how to smash your times and destroy mediocre technique. What does it take to get faster?…

Author: Cali Hinzman

Ep 629 – Healing Coaching Scars

What happens when coaches lack awareness of the impact they have outside of sport? Every interaction a…