Branding is the Art of Aligning
Thorne – John Welbourn’s Super Secret Supplement Stack – 20% OFF
You all know the lingo; Eat the Weak, Be The Hammer, Masters of fMovement and Move The Dirt. What you don’t know is the power house behind the Power Athlete brand. To celebrate reaching episode 550, we’re getting the Crew back together to interview good friend and Creative Founder / Brand Director, Harry Heptonstall. Learn how a single email to MFCEO John Welbourn and batch of photoshopped ejaculating dolphins led to the punk meets pinnacle performance, battle the bullshit brand that is Power Athlete.
Read Now: 8 Rules for Success by John Welbourn
Empower Your Performance
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SOURCES
Tagged: be the hammer / Branding / Cali / Destroy Mediocracy / Eat the Weak / Harry Heptonstall / John / Power Athlete Radio / Tex
AUTHOR
John
John Welbourn is CEO of Power Athlete and Fuse Move. He is also creator of the online training phenomena, Johnnie WOD. He is a 9 year veteran of the NFL. John was drafted with the 97th pick in 1999 NFL Draft and went on to be a starter for the Philadelphia Eagles from 1999-2003, appearing in 3 NFC Championship games, and for starter for the Kansas City Chiefs from 2004-2007. In 2008, he played with the New England Patriots until an injury ended his season early with him retiring in 2009. Over the course of his career, John has started over 100 games and has 10 play-off appearances. He was a four year lettermen while playing football at the University of California at Berkeley. He graduated with a bachelor's degree in Rhetoric in 1998. John has worked with the MLB, NFL, NHL, Olympic athletes and Military. He travels the world lecturing on performance and nutrition for Power Athlete. You can catch up with John as his personal blog on training, food and life, Talk To Me Johnnie and at Power Athlete.
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