What actually works for recovery and metabolic health.
Most gym owners don’t get crushed because their programming sucks or their coaching is soft. They fail because they don’t understand business. Period.
I sat down with Joe Riggio from Business of Strength, the guy who’s been pulling gym owners out of financial quicksand and turning their “passion projects” into actual businesses. We break down why massive, equipment-hoarding gyms bleed cash, and why small, deliberate, boutique spaces with clear pricing and legit marketing are mopping the floor with everyone else. If you still think more square footage equals more success, this one’s going to sting.
We also dig into the real levers that move the needle: choosing the right location, building an actual sales process, and creating a community that exists in real life, not just in your phone. Joe lays out why in-person events always beat fake digital engagement and why investing in a mentor will return more than another year of lurking in Facebook groups pretending you’re learning.
If you own a gym, coach athletes, or you’re plotting your first facility, this episode hands you the hard truths and the roadmap. Listen, take notes, and stop guessing.
If you want to dominate your life, crush your goals, and hear straight talk from the world’s best, SUBSCRIBE to Power Athlete Radio – because iron sharpens iron:
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Tagged: Business / Business of Strength / Gym / Gym Owner / Gym business / Joe Riggio / gym ownership
AUTHOR
John
John Welbourn is CEO of Power Athlete and host of Power Athlete Radio. He is a 9 year starter and veteran of the NFL. John was drafted with the 97th pick in 1999 NFL Draft and went on to be a starter for the Philadelphia Eagles from 1999-2003, appearing in 3 NFC Championship games, and for starter for the Kansas City Chiefs from 2004-2007. In 2008, he played with the New England Patriots until an injury ended his season early with him retiring in 2009. Over the course of his career, John has started over 100 games and has 10 play-off appearances. He was a four year lettermen while playing football at the University of California at Berkeley. He graduated with a bachelor's degree in Rhetoric in 1998. John has worked with the MLB, NFL, NHL, Olympic athletes and Military. He travels the world lecturing on performance and nutrition and records his podcast, Power Athlete Radio, every week with over 800 episodes spanning 13 years. You can catch up with John as his personal blog, Talk To Me Johnnie, on social media @johnwelbourn or at Power Athlete Radio.
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