First Come, First Served.
BE THE HAMMER
90 days. One mission. Get lean, build muscle, and forge a mindset that doesn’t break.
Hammer 90 is a 90-day group challenge built for results. Structured training, custom nutrition, relentless accountability and the fire of community momentum behind you.
This isn’t a solo mission. You’re stepping into a crew that drags you forward when you stall and throws fuel on the fire when you surge.
HERE’S THE DEAL
90-Day Training Program:
Structured to strip fat, build muscle, and boost performance.
Custom Nutrition Coaching:
Tailored to your goals and adjusted weekly to keep progress on track.
World-Class Coaching:
Gridiron grit from NFL veteran John Welbourn and PhD precision from Ben Skutnik.
Crew-Driven Accountability
Tight-knit group momentum that keeps you honest, supported, and fired up.
Community-Driven Momentum:
Push harder with private group messaging and Discord access.
Weekly Group Calls & Habit Stacking Tips:
Built-in accountability to keep you sharp, honest, and progressing.
THIS IS FOR YOU IF...
You’re sick of the noise.
Tired of influencers, fads, and half-baked hacks.
You want results that show.
Less fat, more muscle, more horsepower behind everything you do.
You need a crew.
A community that calls you out, keeps you honest, and won’t let you drift.
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You don’t have to be elite. You just have to be committed. Hammer 90 is built for people ready to train hard, eat like it matters, and hold the line for 90 days.
YOUR COACHES
John Welbourn
10-year NFL veteran & founder of Power Athlete. Bringing decades of elite performance experience, John sets the tone, lays down the standard, and keeps the fire lit throughout the challenge.
Ben Skutnik – Ph.D
Power Athlete’s Head Coach and Nutrition Lead. With a doctorate in Exercise Physiology, Ben leads from the front, guiding the training, dialing in the nutrition, and driving accountability every step of the way.
On Power Athlete Radio, the crew pulled back the curtain on Hammer 90. Why we built it, how it works, and what it takes to survive (and thrive) through 90 days.
We’ve condensed the conversation into a sub 20min highlight reel. Everything you need to know, direct from the source.
RULES OF THE GAME
This challenge runs on a fixed timeline. You launch together, train together, and finish together. No drifting. No ghosting. No late starts. No ‘maybe next week.’ Once the gates close, you’re either in or you’re out.
HOW IT WORKS
Hammer 90 runs across 3 platforms, each one designed to support your progress:
Training:
Delivered via TrainHeroic (you’ll need an active subscription to Jacked Street, Field Strong, or another full Power Athlete training plan)
Nutrition & Habit Prompts:
Inside the Power Athlete Portal
Community & Q&A:
Through a private Discord group
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Challenge Access Depends on Your Training Subscription
To remain in Hammer 90, you must stay subscribed to your Power Athlete training program for the full 90 days. Unsubscribe mid-challenge? You’ll get a 48-hour warning. If you don’t re-subscribe, you’re out. No refunds, no second chances.
LIMITED SPOTS
Sign up now and be the first to know when registration for the next wave opens.
First come, first served.
PRICE
$599
FAQ’s
Got questions? We’ve got answers to help you hit the ground running.
PROUD TO WORK WITH:
