Blog | Mindset | Training Inside Our Annual Training Deal

Author / Raven Winters

3 - 5 minutes read

A conversation with John on the Power Athlete annual training deal.

Every year around this time, the noise ramps up. “New year, new you.” “Fresh start.” “Resolutions.”

At Power Athlete, we’ve always pushed back on that framing. Real commitment doesn’t wait for a calendar flip.

But there is something powerful about this moment, when people are finally ready to stop circling the idea of training seriously and actually step onto the field.

To break down why our annual training deal exists, and why it’s one of John’s favorite times of the year, I sat down with him to talk through the deal, the mindset behind it, and why this is a window we only open once.

Let’s start big picture. Why is this time of year such a big deal for you?

John: Because I get to interact with the people actually doing the work.

Not hypotheticals. Not comment-section quarterbacks. Real athletes with real lives, real injuries, real constraints, and real goals.

This is the time of year when I get pulled back into the signal booth with the community. I hear what’s working, what’s not, what they’re struggling with, and what they’re hungry for. That feedback loop is invaluable. It feeds directly into how we evolve the programs, because nothing we do is static.

That’s why this is my favorite time of year. It sharpens the blade.

The Annual Training Deal includes over $500 in bonuses. Walk us through what people actually get.

John: First, and for me this is the cornerstone, they get a 15-minute consult with me or one of our top coaches.

And when I say “top coaches,” I mean people who don’t just coach hard, they coach smart. These are professionals with PhDs and advanced degrees in human performance, physiology, biomechanics, nutrition. People who live at the intersection of evidence-based science and real-world training.

This isn’t a hype call. It’s not vibes. It’s a strategy session.

We talk about where you are, where you want to go, and how to apply the Power Athlete ecosystem to get the most out of your training in 2026. A lot of people don’t need more motivation, they need clarity and direction. This consult delivers that.

Crush 2026 with our strongest deal of the year

That definitely raises the bar. What’s the second freebie?

John: They also get access to one of our nutrition protocols, their choice of Bulking, Leaning, or Anabolic.

Nutrition is leverage. You can train like a savage, but if your fuel doesn’t match your goal, you’re leaving progress on the table.

These protocols are structured, proven, and adaptable. Pick the one that fits your objective, and if your goal evolves after the consult, we adjust. Nothing is locked in stone.

Why include these as bonuses instead of just discounting the price?

John: Because cheaper doesn’t mean better.

The goal isn’t just to get people signed up. It’s to get people results, and results come from good decisions made early.

A consult with a coach who actually understands the science of training and how it applies to real humans? That’s value. A nutrition framework that supports your work instead of undermining it? That’s value.

Stack those on top of the training and now you’re not guessing, you’re executing.

Let’s talk numbers. What’s the difference between monthly and annual training?

John: Straightforward.

Monthly training is $30 per month.
Annual training is $300 billed once.

So you’re already saving money by committing annually. Then you layer on a consult with me or a PhD-level coach, plus a full nutrition protocol, and it stops being a comparison.

Some people may worry that committing for a year means they’re stuck in one program. Is that the case?

John: Not even close. You’re not just locked into a single program for 12 months.

Your goals will evolve. Life will throw curveballs. Injuries will hit—and they’ll heal. New priorities will emerge, and your training will shift with them.

You can move between programs as your needs change. Power Athlete isn’t a one-lane road.

If someone asked you, “Why should I take advantage of this deal?” what would you say?

John: Because it’s a no-brainer. You save money. You get over $500 in free extras. You get direct access to elite coaching backed by real science. And this is a deal we don’t repeat any other time of the year.

If training matters to you, and we already know it does, waiting doesn’t make you more disciplined. It just delays progress.

This deal lines up with New Year’s resolution season, but Power Athlete has never really bought into that idea. Why?

John: Because we don’t believe in waiting for permission from a calendar.

If you want to change something, do it. Don’t kick it down the road and hope January makes you a different person.

What is real about this time of year is commitment. People are taking inventory. They’re deciding whether they’re just going to keep talking about it, or actually take action.

This deal is for those people ready to act.

Final thoughts for anyone still on the fence?

John: Training is a long game. Always has been. The annual commitment isn’t about perfection, it’s about presence. Showing up. Learning. Adjusting. Getting stronger and smarter with every rep.

If you want to built strength, it starts with intention. This is the strongest entry point we offer all year.

The annual training deal runs through January 31st, 2026. After that, the bonuses are gone.

Don’t wait for tomorrow.