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Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.

Certs, Seminars, and Letters Oh My!

By Adam Campbell, CSCS / August 20, 2019 /

Plato, the original King of the Iron, once said “the measure of a man is what he does with power”. We can modernize the quote by changing “man” to “person”, and the substance remains the same. However, to best fit the world of fitness professionals, we need to modify it even further: “The measure of…

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Coaching Conversations: So You Want to be a Mercenary

By Adam Campbell, CSCS / February 19, 2019 /

We’ve finally come full circle. Living life as a Mercenary coach,the part-time/assistant coach, is never easy. Riding your Harley from gym to gym while your leather coat whips in the wind. You cannot undervalue the importance of making connections and building relationships, especially if you must navigate and operate in different gym cultures. You cannot let…

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The Resi and the People Who Coach Them

By Adam Campbell, CSCS / December 31, 2018 /

It’s that time of year again. The gifts unwrapped, the trees and lights have been put away, and the N*SYNC Christmas album placed back on the shelf. The tidal wave of Christmas might be gone, but that means a new one has appeared on the horizon that coaches and gym-goers are all too familiar with:…

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4 Magic Movements to Fix Your Squat

By Tex McQuilkin / February 5, 2016 /

There is a wrong way to squat. And you’re probably doing it wrong. Determining right vs. wrong requires context. If your goal is to squat as much weight as possible to win a powerlifting meet, then you squat whatever way allows you to do that. If your goal is to use a squat to improve…

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Building the ‘Moment’ Into Training

By Tex McQuilkin / February 4, 2015 /

“You just can’t blow opportunities like this. You’ve just got to take advantage of the great things when they come. It’s been a long road to get here. Some ups, some downs, but I never gave up. I kept pushing and kept believing. I always believed that I could play in this league. It’s just…

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Ep 629 – Healing Coaching Scars

By Tex McQuilkin / July 19, 2022 /

What happens when coaches lack awareness of the impact they have outside of sport? Every interaction a coach has with an athlete is an opportunity to empower, the more challenging a situation, the more of an opportunity this is for the coach to grow as much as the athlete. Cali joins Tex for a conversation…

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Ep 598 – Wendler & A Once Violent Game

By Cali Hinzman / April 1, 2022 /

“You want science and studies? F#%k you. I’ve got scars and blood and vomit” Jim Wendler is your new high school football strength coach… You … Fu#%ing … Wish! BUT that is the reality for one very lucky small town. Become a Power Athlete Coach: Sign Up Today The father of the holy trinity of…

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Ep 498 – Presence, Intelligence, Professionalism, Emotion w/ Raph Ruiz

By Tex McQuilkin / May 25, 2021 /

Constantly be aware and observing. The difference between a good and a great coach: training the emotional response of your athletes. Raph Ruiz has never minced words when it comes to the industry of strength and conditioning. His guidance and experience has enabled top notch coaches like our very own Tex McQuilkin, to approach their…

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Coaching Kids to Fail

By DavidMck / December 15, 2020 /

When I began my career in the private sector as a strength and conditioning coach I told myself that I would find a way to make what I do be lasting, impactful, and about more than just the clang & bang.  I knew from experience that the Iron had lessons to share, but what wasn’t…

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The Parental Checklist for Finding the Right Coach

By Don Ricci, CSCS / October 22, 2019 /

The sins of the parents do not have to be the sins of the child. As adults, how many times have you heard, or even said yourself for that matter, “Man, I wish I was introduced to strength training at a younger age. It could’ve changed everything!” You have the power to provide your children…

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