We collect your biometric data along with your meal patterns and desired body goals. Using this, we provide a calorie and macro recommendation with a focus on consistent protein intake and controlled fats. This varies by day and by phase, with your desire to get lean at the centre of each recommendation.

This will depend on your current body composition. Your unique protocol takes your current body fat into consideration, and recommends a daily and weekly intake to drive the fat loss at a consistent speed. You can recalibrate the protocol each time your weight and body fat changes - meaning you can rely on the protocol for as long as it takes to reach your goal. All for a one-off payment.

The main focus of the daily protocol is calorie, protein, fat and carbohydrate guidance. However, each protocol includes a comprehensive How-To from John, and a Food & Drink guide, both containing recommendations on the right foods to hit those macros.