Custom Plans. Real Coaches. Serious Results.
WHO’S IT FOR?
• Athletes tired of cookie-cutter diets and stalling results.
• Lifters ready to level up physique, performance, and energy.
• Busy professionals who want structure without confusion.
WHAT YOU’LL ACHIEVE
• Drop body fat and fuel recovery without crashing energy.
• Build strength with nutrition that adapts to your training.
• Finally stop guessing and start progressing.
WHY IT WORKS
Bespoke beats generic. Get a plan built around your body, your lifestyle, and your goals. No guesswork, just expert coaching and real results.
Tailored From Day One
We don’t do generic. Your coach builds your plan around your goals, training, lifestyle, and preferences — then adjusts as you progress.
Coaching That Actually Coaches
Weekly check-ins, direct feedback, smart tweaks. You’re never left wondering what to do or why it’s not working. Your coach stays in the loop and in your corner.
Built for Real Life
Meal prep, travel, social life, kids, chaos — we help you navigate all of it. We meet you where you are and build a strategy you can actually follow.
WHAT’S INCLUDED?
Your coach builds your plan. Tracks your progress. Tweaks weekly. Supports you through every rep and every bite.
Your journey starts with a deep-dive consultation where your coach gets to know you, your training, your lifestyle, your goals.
From there, they’ll build a custom nutrition strategy: balancing your macros, picking the most nutrient-dense foods you can actually access, and setting a foundation for serious results.
You’ll also get access to our private Discord Group, a crew of like-minded lifters pushing for bigger, faster, stronger.
Every week, your coach checks in to review progress, sharpen your strategy, and keep you accountable. Need adjustments, advice, or a kick in the ass? We’ve got you.
1-ON-1 CONSULT
Meet your coach. Build your battle plan.
EXPERT GUIDANCE
Custom strategy. Real-time feedback.
CUSTOM PLAN
Macros, food lists and an approach that fits your life.
MEAL GUIDE
Nutrient-dense fuel options made simple.
WEEKLY CHECK-INS
Stay accountable. Stay Sharp. Stay moving forward.
PRIVATE MESSAGE GROUP
A tribe of listers pushing to be better, together.
YOUR COACHES
John Welbourn
Founder of Power Athlete and 10-year NFL veteran, John has coached thousands, from pros to weekend warriors, using the no-BS approach that drove his own career. His system fuses performance-driven nutrition with hard-earned experience to fuel results.
Ben Skutnik – Ph.D
Human Performance specialist with over a decade coaching Olympians, national-level lifters, and collegiate athletes. Ben combines real-world coaching and scientific precision to help individuals train smarter, recover faster, and perform at their peak.
Johnny Durrett
Certified Strength & Conditioning Specialist and Nutrition Coach, Johnny brings nearly two decades of coaching experience to Power Athlete, combining real-world experience and evidence-based nutrition to help athletes fuel performance and reach their goals.
WHAT OUR CLIENTS SAY
“As a firefighter working 24hr shifts, my meals were chaos. This helped me create structure that works around the job. I’ve never felt sharper in the gym.”
Marcus, First Responder
“I’m 46, training 5 days a week, and recovery was becoming the bottleneck. Now I eat for performance and longevity. I feel 10 years younger.”
Sarah, Masters Athlete
“As a BJJ competitor, making weight without feeling like a zombie was always a battle. The plan nailed my energy, weight, and strength on comp day.”
Felipe, Weight Class Athlete
“Running a business and raising kids meant I was skipping meals and grabbing junk. This gave me a plan I could follow even on 4 hours of sleep.”
James, Busy Dad & Exec
“I wasn’t looking to compete, I just wanted to drop 15 pounds and finally feel in control. I’ve done that, and I’m still going.”
Alicia, Body Comp Client
“As active duty military, my schedule and stress are unpredictable. This plan didn’t break when things got hard, it adjusted.”
Chris, Tactical Athlete
“As a firefighter working 24hr shifts, my meals were chaos. This helped me create structure that works around the job. I’ve never felt sharper in the gym.”
Marcus, First Responder
“I’m 46, training 5 days a week, and recovery was becoming the bottleneck. Now I eat for performance and longevity. I feel 10 years younger.”
Sarah, Masters Athlete
“As a BJJ competitor, making weight without feeling like a zombie was always a battle. The plan nailed my energy, weight, and strength on comp day.”
Felipe, Weight Class Athlete
“Running a business and raising kids meant I was skipping meals and grabbing junk. This gave me a plan I could follow even on 4 hours of sleep.”
James, Busy Dad & Exec
“I wasn’t looking to compete, I just wanted to drop 15 pounds and finally feel in control. I’ve done that, and I’m still going.”
Alicia, Body Comp Client
“As active duty military, my schedule and stress are unpredictable. This plan didn’t break when things got hard, it adjusted.”
Chris, Tactical Athlete
1:1 NUTRITION COACHING
Work 1-on-1 with a Power Athlete Nutrition Coach.
Personalized nutrition strategy, ongoing adjustments, weekly check-ins, and direct access to your coach.
3 MONTHS
$1260
INSTALLMENTS AVAILABLE
Pay in Full or 3 x $420/mo – Interest-Free
1 YEAR (BEST VALUE)
$4500
SAVE OVER 10%
Instant Savings. One-Time Payment Only.
PREMIUM 1:1 NUTRITION COACHING
Our highest level of individualized nutrition coaching.
Everything in 1:1 Nutrition Coaching, with deeper analysis and specialist support for complex goals, bloodwork interpretation, and athletes who need a higher level of individualized guidance.
3 MONTHS
$2250
INSTALLMENTS AVAILABLE
Pay in Full or 3 x $750/mo – Interest-Free
1 YEAR (BEST VALUE)
$8100
SAVE OVER 10%
Instant Savings. One-Time Payment Only.
Premium clients currently work directly with Dr. Ben Skutnik, Head of Nutrition Coaching.
SPOTS ARE LIMITED. LOCK IN YOUR COACH.
Trusted by athletes across the globe.
FAQ’s
Whether you're on the fence or already fired up, here’s what you need to know to help you make the right call.
PROUD TO WORK WITH:
PROUD TO WORK WITH:
