| The 10 Rules for Men Who Refuse to Be Average

Author / John

3 - 5 minutes read

In my recent Man Points article, inspired by a concept shared by Chris Williamson, I broke down society’s unspoken rule: men must earn the right to show vulnerability through success, strength, status, or looks. If you don’t measure up, you’re dismissed. This system traps men, forcing them into a cycle where their worth is judged by external markers instead of internal values. 

Masculinity isn’t about seeking approval or checking boxes. It’s about resilience, self-reliance, and purpose. It’s about grounding yourself in timeless principles and rejecting the shallow standards set by a world that doesn’t understand strength. 

You don’t need permission to be the man you’re meant to be. You don’t need to prove yourself to anyone but yourself. Taking responsibility is the first step, owning your actions, refining your habits, and building a life you’re proud of. Weak men chase validation. Strong men build unshakable foundations. 

Inspired by Jordan Peterson and shaped by life’s hard lessons, these “10 Rules for Life” are a blueprint for reclaiming control, sharpening your mind, and living with purpose. They are clear, simple, and effective, principles that cut through the noise and give you the tools to carry yourself with confidence and strength. 

These rules are not suggestions. They are requirements for any man who wants to rise above the mediocrity of modern expectations. It’s time to build discipline, embrace resilience, and remember who you are. 

Here are my 10 Rules from Life.

1. Stand up straight with your shoulders back, head high, gaze fixed on the horizon. Carry yourself with confidence and face the world head-on.

2. Treat yourself like someone you’re responsible for helping. Don’t neglect your own well-being. Craft yourself into someone you’re proud of.

3. Surround yourself with people who want the best for you. Make friends with people who lift you up. Find a mentor. Your circle matters.

4. Set your house in order before you criticize the world. Before pointing fingers, make sure your own life is in order. Build a strong foundation by taking full responsibility for your circumstances.

5. Pursue what is meaningful, not what is easy. A life of purpose takes sacrifice and effort, while shortcuts lead to emptiness. Meaning brings fulfillment.

6. Tell the truth; don’t lie. Honesty is the foundation of character. Lies weaken you.

7. Be precise in your speech. Clear language leads to clear thinking and fewer misunderstandings. Speak with purpose.

8. To think clearly, first learn to read and write well. Mastering reading and writing sharpens your thinking. Only a fool speaks without first learning these skills.

9. Learn to cook. Be meticulous with what you put in your body. Take pride in shopping, preparing, and cooking your own food. Stay fit, stay healthy, and treat your body like it’s the only one you’ll ever have.

10. Remember who the fuck you are. You come from a lineage of men who climbed mountains, sailed into unknown waters, and survived ice ages. They didn’t ask for permission, and neither should you. I repeated, remember who the fuck you are.

If you’re ready to take action and start building the strength, resilience, and discipline needed to live by these principles, our training programs are designed to help you do just that. Whether you’re looking to improve your physical fitness, mental toughness, or overall performance in life, our approach is rooted in the same timeless values we’ve discussed. Don’t wait for permission to become the man you’re meant to be—take responsibility, commit to the process, and start building unshakable foundations. Join us and become part of a community that values strength, purpose, and resilience above all else. It’s time to stop chasing validation and start living with purpose.

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AUTHOR

John

John Welbourn is CEO of Power Athlete and host of Power Athlete Radio. He is a 9 year starter and veteran of the NFL. John was drafted with the 97th pick in 1999 NFL Draft and went on to be a starter for the Philadelphia Eagles from 1999-2003, appearing in 3 NFC Championship games, and for starter for the Kansas City Chiefs from 2004-2007. In 2008, he played with the New England Patriots until an injury ended his season early with him retiring in 2009. Over the course of his career, John has started over 100 games and has 10 play-off appearances. He was a four year lettermen while playing football at the University of California at Berkeley. He graduated with a bachelor's degree in Rhetoric in 1998. John has worked with the MLB, NFL, NHL, Olympic athletes and Military. He travels the world lecturing on performance and nutrition and records his podcast, Power Athlete Radio, every week with over 800 episodes spanning 13 years. You can catch up with John as his personal blog, Talk To Me Johnnie, on social media @johnwelbourn or at Power Athlete Radio.

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