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Our blog is a collection of articles that make up our doctrine on everything performance.
We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.
Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.
RECOMMENDED READING
Blog
Why Progress Requires Heavier Weight
Strength coach Louie Simmons had strong opinions about the idea that athletes can build elite strength without ever touching a barbell. Drawing from years of conversations and training alongside Louie, John breaks down why bodyweight strength is the exception, not the rule. And why real strength training principles still matter.
The Uncomfortable Truth About Getting Lean…
Sleep is one of the most overlooked factors in strength, recovery, and long-term performance. Learn why quality sleep drives muscle repair, hormone balance, and nervous system recovery. And how prioritizing rest can help you break through plateaus, reduce injury risk, and make real progress instead of constantly training exhausted.
You’re Not Overtraining. You’re Undersleeping
Sleep is one of the most overlooked factors in strength, recovery, and long-term performance. Learn why quality sleep drives muscle repair, hormone balance, and nervous system recovery. And how prioritizing rest can help you break through plateaus, reduce injury risk, and make real progress instead of constantly training exhausted.
The Secret Weapon in Your Gut
What if your performance ceiling isn’t in your program, it’s in your gut? Join shares insights from Dr. Tom Incledon on how specific bacterial strains regulate over 100 genes tied to inflammation, recovery, and adaptation. And why the future of elite performance may start in the microbiome.
Why You Should Never Skip Trunk Training
Trunk training is often skipped, but it’s foundational to strength, stability, and injury prevention. Learn why smart trunk work improves performance and keeps athletes durable.
How Much Protein Actually Builds Muscle?
How much protein do you really need after training? John cuts through the bro-science and lays out simple, bodyweight-based protein targets that actually drive recovery, strength, and long-term durability. Learn how to build your daily protein intake like an adult, why consistency beats chasing the mythical “anabolic window,” and how to stop guessing, and start fueling your training with intent.
7 Rules to Keep Your Training on Track
Seven no-nonsense rules that actually make training work. Built for consistency, real life, and results that last. From knowing what you’re training for, to building a game plan, managing intensity, and staying accountable, these aren’t shortcuts, they’re the principles that separate results from frustration. If you want strength that sticks, habits that last, and a training plan that holds up under real life, this is your roadmap.
Strength Is the Platform, Not the Accessory
Strength isn’t just one pillar of training, it’s the platform everything else stands on. Learn why building base strength, respecting the season you’re in, and training smart are essential for performance, injury prevention, and long-term athletic longevity. Move The Dirt and build a foundation that lasts decades.
How a World Champion Became a Beginner Again
Elite performance, and long-term strength, aren’t built on shortcuts. They come from mastering the fundamentals, putting in the work where it matters, and committing to the process before chasing results. This is the lesson a world champion learned when he emptied his cup and became a beginner again.
Inside Our Annual Training Deal
Go inside our annual training campaign with John. Learn how committing to 12 months of training gives you access to elite coaching, evidence-based nutrition protocols, and a flexible program structure designed to evolve with your goals. Discover why this is the best time to level up your training in 2026.
