Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.


Ep 759 – The Evolution of Strength Coaching

Discover the roots of strength coaching and how it’s changed over the decades. Are you ready to…

Author: John

An Athlete’s Bedrock Journey

When a brand new athlete approaches you and asks you to be there strength coach, or tells…

Author: Matt Sullivan

Ep 754 – Maximizing Your Athletic Potential

Discover the playbook to athletic mastery as John and Arash tackle your burning questions. We’re diving deep…

Author: Raven Winters

Firefighters Are Not Bodybuilders Pt 2

In our first article, we discussed how time is of the essence for firefighters, and that their…

Author: Matt Spaid

Ep 728 – Dominating the Field

Lipson reveals how baseball players’ bodies have evolved over the years. I sit down with former pro…

Author: John

Ep 711 – Physiology of Power Development

Discover what it takes to build real strength. Dr Tim Suchomel joins the Crew to discuss his…

Author: John

Ep 705 – How to Train a Dragon (Slayer)

Legend says that when the ground quakes, or lava spews from the earth, it’s the dragons. The…

Author: John

Ep 685 – Best Squat Stance, Gear, & Hip Socket Excuses

Aim Higher, Squat Lower. Standards. We all have them; whether you’re determining clean clothes from dirty, a…

Author: John

Ep 684 – Jacked By Science w/ Dr Tom Incledon

Let the Gains Begin! The phenomenal Dr Tom Incledon returns to talk muscle building research. John and…

Author: John

Ep 656 – Building Body, Soul & Stone

Commit to Order, Certainty, Beauty, Wonder & Awe When your hands are your livelihood and the job…

Author: John