| EP 404 – Jeff Gothelf Transforms Your Business

Author / John

1 hr 28 min listen

Lean, Not Lazy

Our guests are incredible and this week is no exception. Jeff Gothelf [@JeffGothelf] joins us to discuss the intricacies of building and evolving your business. Even if you don’t have your own business, his approach to tackling the common roadblocks to success are ubiquitous. His amazing insight starts with understanding the importance of maintaining humility. An imperative trait, humility serves as your willingness to adjust to feedback as you receive it. Whether your goal is sound leadership or financial gain, Jeff’s lessons are exactly what institutions need in today’s culture. 

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How do you measure success in your business? Our guest this week, Jeff Gothelf [@JeffGothelf] has a simple test to determine effectiveness: Did you change the behavior of your intended audience? Transitioning from the tech world to educating, authoring, and coaching was the beginning of Jeff’s unique story. He believes that telling your story is one of the ways that distinguishes you from your competitors. Being confident in your authenticity is just one aspect of the equation. You’ve got to learn how to test your products and concepts in the most efficient way possible….minimal work and risk to determine what is going to affect your consumer. Lean, not lazy. This is the mindset of a forward thinking entrepreneur.

Empower Your Performance

You can learn more about Jeff or purchase his book, Forever Employable, on his website JeffGothelf.com or by clicking the link in our show notes.

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John Welbourn is CEO of Power Athlete and Fuse Move. He is also creator of the online training phenomena, Johnnie WOD. He is a 9 year veteran of the NFL. John was drafted with the 97th pick in 1999 NFL Draft and went on to be a starter for the Philadelphia Eagles from 1999-2003, appearing in 3 NFC Championship games, and for starter for the Kansas City Chiefs from 2004-2007. In 2008, he played with the New England Patriots until an injury ended his season early with him retiring in 2009. Over the course of his career, John has started over 100 games and has 10 play-off appearances. He was a four year lettermen while playing football at the University of California at Berkeley. He graduated with a bachelor's degree in Rhetoric in 1998. John has worked with the MLB, NFL, NHL, Olympic athletes and Military. He travels the world lecturing on performance and nutrition for Power Athlete. You can catch up with John as his personal blog on training, food and life, Talk To Me Johnnie and at Power Athlete.

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