| EP 404 – Jeff Gothelf Transforms Your Business

Author / Cali Hinzman

1 hr 28 min listen

Lean, Not Lazy

Our guests are incredible and this week is no exception. Jeff Gothelf [@JeffGothelf] joins us to discuss the intricacies of building and evolving your business. Even if you don’t have your own business, his approach to tackling the common roadblocks to success are ubiquitous. His amazing insight starts with understanding the importance of maintaining humility. An imperative trait, humility serves as your willingness to adjust to feedback as you receive it. Whether your goal is sound leadership or financial gain, Jeff’s lessons are exactly what institutions need in today’s culture. 

How do you measure success in your business? Our guest this week, Jeff Gothelf [@JeffGothelf] has a simple test to determine effectiveness: Did you change the behavior of your intended audience? Transitioning from the tech world to educating, authoring, and coaching was the beginning of Jeff’s unique story. He believes that telling your story is one of the ways that distinguishes you from your competitors. Being confident in your authenticity is just one aspect of the equation. You’ve got to learn how to test your products and concepts in the most efficient way possible….minimal work and risk to determine what is going to affect your consumer. Lean, not lazy. This is the mindset of a forward thinking entrepreneur.

Empower Your Performance

You can learn more about Jeff or purchase his book, Forever Employable, on his website JeffGothelf.com or by clicking the link in our show notes.

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Cali Hinzman

A strength and conditioning coach since 2009, Cali has worked with numerous athletes spanning from rugby players to cross country skiers. Almost immediately after finding CrossFit in 2010, she was introduced to a program that better suited her athletic goals. With her existing background in powerlifting and football, she became a natural devotee to CFFB/PowerAthlete and testament to it's effectiveness. In 2012, she left D.C. and headed for the state named after her to be a part of the CrossFit Football Seminar Staff and a Jedi of Power Athlete HQ. Cali currently resides in Seattle where she works full time in law enforcement.


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