| EP 330 – Nir Eyal, Professional Distraction Remover

Author / Cali Hinzman

7 - 20 minutes read

Technology is distrac…SQUIRREL!

When Nir Eyal set out to write the book “Hooked”, he wasn’t referencing fishing, prostitution, or the biography of a fictional captain. We are all susceptible to the clutches of technology in the age of the internet. Why? Because there is an entire market designed to tap into our most primitive evolutionary processes and get you feeling the “rewards” of app interaction. Eyal is a practical dude who says don’t throw the technology out with the bathwater. When properly managed, our use of smart phones can do tremendous good. The question becomes…how best to manage it.

How many times do you find yourself in the middle of a work project and the next thing you know, you are completely distracted from the task at hand. Shame on you, slacker. Whether it’s a phone notification or co-worker, there are productivity terrorists at every corner. It may even come in the form of this podcast. This week, find out how these distractions are really affecting your success and exactly how to sift through the beneficial smart phone interaction and the absolute life-sucking social media bullshit. Stand up to chatty Karen at work and finally finish those TPS reports. Listen NOW!


Empower Your Performance

Follow Nir Eyal on instagram under the handle @NEyal99 or go to www.NirandFar.com for more information on the book, “Hooked” and Nir’s research.


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Cali Hinzman

A strength and conditioning coach since 2009, Cali has worked with numerous athletes spanning from rugby players to cross country skiers. Almost immediately after finding CrossFit in 2010, she was introduced to a program that better suited her athletic goals. With her existing background in powerlifting and football, she became a natural devotee to CFFB/PowerAthlete and testament to it's effectiveness. In 2012, she left D.C. and headed for the state named after her to be a part of the CrossFit Football Seminar Staff and a Jedi of Power Athlete HQ. Cali currently resides in Seattle where she works full time in law enforcement.


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