| Ep 522 – Cashing In On NCAA’s New NIL Landscape & Dangers Lurking for Naive Athletes

Author / John

45 Min Listen

In this episode the Crew dials the voicemail to answer a question from a loyal Power Athlete Radio listener:

What’s the deal with Name, Image, Likeness (NIL) and college athletes getting paid?!

The humongous part about being a celebrity is cashing in on it

You may have seen the term “NIL” all over talking head sport shows and connection to college athletes finally chasing in on their hard work. NIL stands for “name, image, and likeness,” and while you may be thinking the schools are paying the kids, this is not how this little big rule change works. College athletes are now allowed, at every level (“Heck yes!” – DIII All-star not getting a deal), to monetize their success with the use of their name, image, and likeness and be compensated, in one way or another, by companies. Hundreds of athletes have already struck deals including LSU gymnast Olivia Dunn, Tenn State rising Freshman Hercy Miller, and twins, Hanna and Haley Cavinder.

TikTok be damned as ex-NFL player and a D-III All star weigh the checks and balances of this new rule on performance, team chemistry, and what these young bucks need to protect themselves from big business.

Read Now: 42 Things I Learned by John Welbroun

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John Welbourn is CEO of Power Athlete and Fuse Move. He is also creator of the online training phenomena, Johnnie WOD. He is a 9 year veteran of the NFL. John was drafted with the 97th pick in 1999 NFL Draft and went on to be a starter for the Philadelphia Eagles from 1999-2003, appearing in 3 NFC Championship games, and for starter for the Kansas City Chiefs from 2004-2007. In 2008, he played with the New England Patriots until an injury ended his season early with him retiring in 2009. Over the course of his career, John has started over 100 games and has 10 play-off appearances. He was a four year lettermen while playing football at the University of California at Berkeley. He graduated with a bachelor's degree in Rhetoric in 1998. John has worked with the MLB, NFL, NHL, Olympic athletes and Military. He travels the world lecturing on performance and nutrition for Power Athlete. You can catch up with John as his personal blog on training, food and life, Talk To Me Johnnie and at Power Athlete.

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