| Ep 522 – Cashing In On NCAA’s New NIL Landscape & Dangers Lurking for Naive Athletes

Author / Christopher McQuilkin

45 Min Listen

In this episode the Crew dials the voicemail to answer a question from a loyal Power Athlete Radio listener:

What’s the deal with Name, Image, Likeness (NIL) and college athletes getting paid?!

The humongous part about being a celebrity is cashing in on it

You may have seen the term “NIL” all over talking head sport shows and connection to college athletes finally chasing in on their hard work. NIL stands for “name, image, and likeness,” and while you may be thinking the schools are paying the kids, this is not how this little big rule change works. College athletes are now allowed, at every level (“Heck yes!” – DIII All-star not getting a deal), to monetize their success with the use of their name, image, and likeness and be compensated, in one way or another, by companies. Hundreds of athletes have already struck deals including LSU gymnast Olivia Dunn, Tenn State rising Freshman Hercy Miller, and twins, Hanna and Haley Cavinder.

TikTok be damned as ex-NFL player and a D-III All star weigh the checks and balances of this new rule on performance, team chemistry, and what these young bucks need to protect themselves from big business.

Read Now: 42 Things I Learned by John Welbroun

Empower Your Performance

Have you been squatting on questions for John and Tex? Maybe you have asked around, and just can’t land on a straight answer. Take a breather, give us a call, and let us do the leg work.

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Christopher McQuilkin

Book a consult with me regarding coaching, training, life, education... anything your heart desires. Click below:

Former collegiate lacrosse defensive midfielder, 4-year letter winner and 3-year team captain. Coached strength and conditioning collegiately with Georgetown University football, Men's and Women's lacrosse and Women's Crew, as well with the University of Texas at Austin's football program. Apprenticed under Raphael Ruiz of 1-FortyFour-1 studying proper implementation of science based, performance driven training systems. Head coached CrossFit Dupont's program for two years in Washington D.C. Received a Master's in Health Promotion Management from Marymount University in 2010, and has been a coach for Power Athlete since October, 2012.


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