Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.


Measuring Up Beyond The Scale

The scale is a liar. When you are in the middle of caloric deficit, the scale may…

Author: Rob Exline


What is Strength? Humans are visual creatures. We make visual assessments all the time of the world…

Author: Matt Spaid

Break Free of Distraction: Master Mindful Eating

One topic that might not immediately come to mind when empowering your performance or mastering your macros:…

Author: Rob Exline

Meditating On Muscle

Musing on Movement Back in the early 2000s, the idea of “muscle confusion” arose among the fitness…

Author: Hunter Waldman

Fats: These Aren’t the Villians You Are Looking For

It is hard to believe, but yes some people still think that fat makes you fat. But…

Author: Rob Exline

Unleash Your Inner Champion

Alright let’s dive into the nitty-gritty of leveling up your nutrition game. Let’s talk about behavior goals…

Author: Rob Exline

Liquid Calorie Landmines: Fat Loss Saboteurs

Listen up, because I am about to drop some truth bombs that could be the game changer…

Author: Rob Exline

Ep 718 – Unleashing Human Potential w/ David Weck

Uncover the secrets to unlocking your body’s full potential. David Weck, the mastermind behind the game-changing BOSU…

Author: John

Fighting with Food Self-Control

So, you embarked on a quest to transform into a lean, mean, Tyler Durden machine, huh? Seeking…

Author: Rob Exline

The Kingpin’s Guide to Supplements

For roughly the past 6 months, my team and I have been buried away in our lab…

Author: Hunter Waldman