Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.


An Athlete’s Bedrock Journey

When a brand new athlete approaches you and asks you to be there strength coach, or tells…

Author: Matt Sullivan

Firefighters Are Not Bodybuilders Pt 2

In our first article, we discussed how time is of the essence for firefighters, and that their…

Author: Matt Spaid

Firefighters Are Not Body Builders pt 1

While some bodybuilders may happen to be firefighters, the inverse is nowhere close to true: not all…

Author: Matt Spaid

Are You Sensitive, Bro? (Part 3 of 3)

And here we are at the end of the road on our blog series about insulin sensitivity…

Author: Hunter Waldman

Are You Sensitive, Bro? (Part 2 of 3)

In our last blog on insulin sensitivity, we discussed briefly:  If you have not already read Part…

Author: Hunter Waldman
Adaptive Athlete

Adaptive and Overcome

Coaches – it’s time to broaden your horizons. There is a strong need for good coaches in…

Author: Matt Spaid

Are You Sensitive, Bro? (Part 1 of 3)

Discover the role of Insulin and how to track it. Insulin sensitive, that is? In the world…

Author: Hunter Waldman

Unlock Your Power with Astaxanthin! 

In the world of strength and conditioning, dietary supplements will always remain a hot topic. Whether it…

Author: Hunter Waldman

Unlocking Your Coaching Power

My name is Hunter Waldman, a professor and sports nutrition researcher, as well as a Power Athlete…

Author: Hunter Waldman

Ep 739 – Deep Dive into Peak Performance

Take a ride through the world of peak performance and resilience. This week I welcome a true…

Author: John