| Ep 494 – Bert Sorin’s Physical Culture

Author / Cali Hinzman

2 Hour 23 Min Listen

Be Legendary

Longtime friend of Power Athlete and “Physical Culture” visionary, Bert Sorin, joins us this week. The guys trade stories of growing up in a strength world devoid of social media and look back on those simple times fondly. If you haven’t heard Bert’s story of how he finagled his way onto his college track and field team, that alone is worth the listen.

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You know him as Bert Sorin, the Notorious B.E.R.T. His lineage is as long and impressive as his beard. When he’s not running the world renowned Sorinex, he’s spending time in the proverbial “thin air”. If there’s one thing Bert does better than make strength equipment, it’s make friends with some of the coolest people you’ll ever meet. We’re proud to call him one of ours.

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Cali Hinzman

A strength and conditioning coach since 2009, Cali has worked with numerous athletes spanning from rugby players to cross country skiers. Almost immediately after finding CrossFit in 2010, she was introduced to a program that better suited her athletic goals. With her existing background in powerlifting and football, she became a natural devotee to CFFB/PowerAthlete and testament to it's effectiveness. In 2012, she left D.C. and headed for the state named after her to be a part of the CrossFit Football Seminar Staff and a Jedi of Power Athlete HQ. Cali currently resides in Seattle where she works full time in law enforcement.


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  1. […] Now: Bert Sorin’s Physical Culture Power Athlete Radio […]

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