Branding is the Art of Aligning
You all know the lingo; Eat the Weak, Be The Hammer, Masters of fMovement and Move The Dirt. What you don’t know is the power house behind the Power Athlete brand. To celebrate reaching episode 550, we’re getting the Crew back together to interview good friend and Creative Founder / Brand Director, Harry Heptonstall. Learn how a single email to MFCEO John Welbourn and batch of photoshopped ejaculating dolphins led to the punk meets pinnacle performance, battle the bullshit brand that is Power Athlete.
Read Now: 8 Rules for Success by John Welbourn
Empower Your Performance
Have you been squatting on questions for John and Tex? Maybe you have asked around, and just can’t land on a straight answer. Take a breather, give us a call, and let us do the leg work.
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That’s (929) 464 – 4640
MS, CSCS, SCCC, CHES
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Former collegiate lacrosse defensive midfielder, 4-year letter winner and 3-year team captain. Coached strength and conditioning collegiately with Georgetown University football, Men's and Women's lacrosse and Women's Crew, as well with the University of Texas at Austin's football program. Apprenticed under Raphael Ruiz of 1-FortyFour-1 studying proper implementation of science based, performance driven training systems. Head coached CrossFit Dupont's program for two years in Washington D.C. Received a Master's in Health Promotion Management from Marymount University in 2010, and has been a coach for Power Athlete since October, 2012.
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