Eat the Weak


Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.

Eat the Weak

Ep 579 – Mission Impossible: Keto Protocol

“Light the fuse.” We’re a month into the New Year and you’re Keto diet as already fallen…

Ep 550 – Building the Power Athlete Brand

Branding is the Art of Aligning Thorne – John Welbourn’s Super Secret Supplement Stack – 20% OFF…

Old School Protein Secrets From Chuck Norris

Legend tells us that the Power Athlete Diet recommendation was delivered via winged messenger as a gift…

Author: Rob Exline

Fuel Your Fire With Ninja Food Prep

In a recent survey of Power Athlete program participants, we discovered a common nutrition challenge is meal…

Author: Rob Exline

Battle Your Own Bullshit: The Process

Welcome to the third and final installment of Battling Your Own Bullshit; we’ve reached the end, but…

Author: James Coutts