Welcome to Business School
Craig “Patty” Patterson of Mad Lab Fitness @madlabschooloffitness in Vancouver is on of the OGs of CrossFit. He has watched the trend of fitness ebb and flow from the authentic to the replicable. But, what makes Patty unique is his ability to weather the trends and create an environment that has real longevity. If you’re living from Groupon promo to Groupon promo, according to Patty – you’re missing the bigger picture and your numbers most likely reflect that.
There is a history behind CrossFit that few adopters are familiar with. Take a trip down memory lane with Craig Patterson and learn how a few personal training sessions turned into a few group sessions and eventually, a movement. What ensued after was the growth of an entire industry of fitness and brand new coaches. How many of those original affiliates/gyms are still in business after all these years? Patty has your answer. Find out how your gym can stand the test of time and trend.
EMPOWER YOUR PERFORMANCE.
Find out more about the Mad Lab School of Fitness at MadLab.Ca or by following them on instagram @madlabschooloffitness. Send Patty a message directly with your business inquiries.
John Welbourn is CEO of Power Athlete and Fuse Move. He is also creator of the online training phenomena, Johnnie WOD. He is a 9 year veteran of the NFL. John was drafted with the 97th pick in 1999 NFL Draft and went on to be a starter for the Philadelphia Eagles from 1999-2003, appearing in 3 NFC Championship games, and for starter for the Kansas City Chiefs from 2004-2007. In 2008, he played with the New England Patriots until an injury ended his season early with him retiring in 2009. Over the course of his career, John has started over 100 games and has 10 play-off appearances. He was a four year lettermen while playing football at the University of California at Berkeley. He graduated with a bachelor's degree in Rhetoric in 1998. John has worked with the MLB, NFL, NHL, Olympic athletes and Military. He travels the world lecturing on performance and nutrition for Power Athlete. You can catch up with John as his personal blog on training, food and life, Talk To Me Johnnie and at Power Athlete.
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