solving beefs in the gym.
This week we talk with a man behind the man of Sorinex. The second generation of the world renowned strength equipment brand takes time out of his busy schedule to chat with the crew. Bert Sorin is more than a MFCEO, he’s also a Power Athlete in his own right. Bert has been a competitive Highland Games athlete and specializes in hammer throwing.
Aside from his notoriety as a solid business man and strength advocate, he’s a down to earth dude whose idea of fun is drinking beer and doing heavy snatch pulls in his underwear. Call it unusual, Bert calls it Wednesday night.
The guys take time to chat programming, movies, personal heroes, and the excitement of meeting lifting legends in the flesh. There is talk of JT and Jessica Beil, Red Dawn, and Howie Long, all in this epic hour of conversation. We should have known this was going to be a good one when Bert explained he always cracks a beer when he knows he’s about to get down and dirty on strength and conditioning. So here it is…
EMPOWER YOUR PERFORMANCE.
You heard it. The Sorinex Summer Strong Expo is literally happening NOW. If you’re in or around Columbia, SC and listening to this, get your ass to the event ASAP. The great minds and bodies of strength and performance are coming together to impart their knowledge. Head to http://www.summerstrongexpo.com for more information on the event, guests, and local accommodations. And don’t forget to follow Sorinex on instagram @Sorinex.
John Welbourn is CEO of Power Athlete and Fuse Move. He is also creator of the online training phenomena, Johnnie WOD. He is a 9 year veteran of the NFL. John was drafted with the 97th pick in 1999 NFL Draft and went on to be a starter for the Philadelphia Eagles from 1999-2003, appearing in 3 NFC Championship games, and for starter for the Kansas City Chiefs from 2004-2007. In 2008, he played with the New England Patriots until an injury ended his season early with him retiring in 2009. Over the course of his career, John has started over 100 games and has 10 play-off appearances. He was a four year lettermen while playing football at the University of California at Berkeley. He graduated with a bachelor's degree in Rhetoric in 1998. John has worked with the MLB, NFL, NHL, Olympic athletes and Military. He travels the world lecturing on performance and nutrition for Power Athlete. You can catch up with John as his personal blog on training, food and life, Talk To Me Johnnie and at Power Athlete.
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