solving beefs in the gym.
This week we talk with a man behind the man of Sorinex. The second generation of the world renowned strength equipment brand takes time out of his busy schedule to chat with the crew. Bert Sorin is more than a MFCEO, he’s also a Power Athlete in his own right. Bert has been a competitive Highland Games athlete and specializes in hammer throwing.
Aside from his notoriety as a solid business man and strength advocate, he’s a down to earth dude whose idea of fun is drinking beer and doing heavy snatch pulls in his underwear. Call it unusual, Bert calls it Wednesday night.
The guys take time to chat programming, movies, personal heroes, and the excitement of meeting lifting legends in the flesh. There is talk of JT and Jessica Beil, Red Dawn, and Howie Long, all in this epic hour of conversation. We should have known this was going to be a good one when Bert explained he always cracks a beer when he knows he’s about to get down and dirty on strength and conditioning. So here it is…
EMPOWER YOUR PERFORMANCE.
You heard it. The Sorinex Summer Strong Expo is literally happening NOW. If you’re in or around Columbia, SC and listening to this, get your ass to the event ASAP. The great minds and bodies of strength and performance are coming together to impart their knowledge. Head to http://www.summerstrongexpo.com for more information on the event, guests, and local accommodations. And don’t forget to follow Sorinex on instagram @Sorinex.
A strength and conditioning coach since 2009, Cali has worked with numerous athletes spanning from rugby players to cross country skiers. Almost immediately after finding CrossFit in 2010, she was introduced to a program that better suited her athletic goals. With her existing background in powerlifting and football, she became a natural devotee to CFFB/PowerAthlete and testament to it's effectiveness. In 2012, she left D.C. and headed for the state named after her to be a part of the CrossFit Football Seminar Staff and a Jedi of Power Athlete HQ. Cali currently resides in Seattle where she works full time in law enforcement.
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