| | | PA Radio – Episode 146: Train Heroic

Author / Cali Hinzman

 TRAINHEROIC1The Business of Coaching

This week our buddies and partners from Train Heroic stop by the Power Athlete Headquarters and discuss the business of making athletes.  When we teamed up with Train Heroic, Field Strong was just hitting the scene and Grindstone was just a twinkle in the Power Athlete eye.  Eventually, we were able to collaborate with these innovative entrepreneurs and create an all inclusive platform that would take performance tracking to a new level.

In this episode, there is discussion of some of the best, most exclusive gyms in the country, to the struggling 5am to 9pm coach/owner/operator. The intangibles of an ideal training setting can be summed up with a frequently expressed Power Athlete sentiment.  Manage the experience. Regardless of programming, specialty classes, immaculate equipment, or eye candy coaches…retention comes down to how well a coach interacts with the athletes.

Learn how to achieve this and bring your business to new heights with the guys from Train Heroic.  This is episode 146.



Discover what all the fuss is about and head to www.trainheroic.com.  There you’ll find numerous training systems, teams, and coaching opportunities to meet your needs – not least of which, of course, is yours truly – Power Athlete’s Field Strong, Grindstone, The Basics and Jacked Street.

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Cali Hinzman

A strength and conditioning coach since 2009, Cali has worked with numerous athletes spanning from rugby players to cross country skiers. Almost immediately after finding CrossFit in 2010, she was introduced to a program that better suited her athletic goals. With her existing background in powerlifting and football, she became a natural devotee to CFFB/PowerAthlete and testament to it's effectiveness. In 2012, she left D.C. and headed for the state named after her to be a part of the CrossFit Football Seminar Staff and a Jedi of Power Athlete HQ. Cali currently resides in Seattle where she works full time in law enforcement.


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