| | EP 340 – Motivating Millennials with Liza Reader

Author / John

1 hr 48 min listen

Not Your Grandma’s Weight Room

Liza Reader of University of Louisville has seen the changes in collegiate athletes over the years. While she relents that internet has spawned a thirsty demographic of attention seeking “fitness experts”, she says that she’s seeing at least one positive change in the athletes entering her program. These young go-hards want to know the “WHY” of training. Information about exercise physiology, both legitimate and bullshit, is readily available to the tech savvy generation but it’s a gift and a curse to coaches these days. Now enthusiastic players are lost in the bro-science, pseudoscience, and actual science spectrum. Who will lead them back to true North? This is the coaching cross to bear for folks like Reader and to her credit, she embraces the opportunity to showcase her knowledge and experience. At Power Athlete HQ, this is what we refer to as The Coach’s Responsibility. 

Time’s are a-changing and this is not your grandma’s weight room. As our understanding of exercise physiology seems to finally create a clear picture of athletic performance, our grasp on the modern athlete psyche seems to stay just beyond reach. That’s because with unbridled access to the internet and social media, athletes…even smart ones, are bombarded with the noise. While The Crew learns how to navigate these trashcan influencers from Reader, they also manage to derail with an impromptu spelling bee, Days of Thunder references, and swearing off swearing. Yeah, ok. 

Empower Your Performance

You won’t find Liza Reader on social media, god bless her, but you can find more information about her program at Louisville.edu. Remember she’ll be speaking at the Kentucky Coach’s Conference…TBD.


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John Welbourn is CEO of Power Athlete and Fuse Move. He is also creator of the online training phenomena, Johnnie WOD. He is a 9 year veteran of the NFL. John was drafted with the 97th pick in 1999 NFL Draft and went on to be a starter for the Philadelphia Eagles from 1999-2003, appearing in 3 NFC Championship games, and for starter for the Kansas City Chiefs from 2004-2007. In 2008, he played with the New England Patriots until an injury ended his season early with him retiring in 2009. Over the course of his career, John has started over 100 games and has 10 play-off appearances. He was a four year lettermen while playing football at the University of California at Berkeley. He graduated with a bachelor's degree in Rhetoric in 1998. John has worked with the MLB, NFL, NHL, Olympic athletes and Military. He travels the world lecturing on performance and nutrition for Power Athlete. You can catch up with John as his personal blog on training, food and life, Talk To Me Johnnie and at Power Athlete.

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