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Our blog is a collection of articles that make up our doctrine on everything performance.
We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.
Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.
Open Your Mind, Change Your Life. What does it mean to visualize yourself younger, more successful, or happier? Can we convince our brain that we possess the qualities necessary to really become those things? The answer is YES. According to Dr Tara Swart, visualization is just one aspect of neuroplasticity. Combined with other techniques as…
Read More6800 Minutes, 100 Epic Episodes, 1 Premiere Podcast. The podcast dedicated to empowering your performance every damn day has had a heroic year sitting down with athletes, coaches, scientists and legends that will never die. As you set your sights on big goals for 2023, we reflect on our top 10 episodes for a year…
Read MoreTap into the talent of two of the most dynamic coaches who’ve influenced the PA framework. If you are the average of the five people you are closest to, then we are some lucky SOB’s. Woodske and Ruiz are two of the best coaches and thinkers to grace our podcast and in-person events. Finally, we…
Read MoreWhat happens when coaches lack awareness of the impact they have outside of sport? Every interaction a coach has with an athlete is an opportunity to empower, the more challenging a situation, the more of an opportunity this is for the coach to grow as much as the athlete. Cali joins Tex for a conversation…
Read More“You want science and studies? F#%k you. I’ve got scars and blood and vomit” Jim Wendler is your new high school football strength coach… You … Fu#%ing … Wish! BUT that is the reality for one very lucky small town. Become a Power Athlete Coach: Sign Up Today The father of the holy trinity of…
Read MoreConstantly be aware and observing. The difference between a good and a great coach: training the emotional response of your athletes. Raph Ruiz has never minced words when it comes to the industry of strength and conditioning. His guidance and experience has enabled top notch coaches like our very own Tex McQuilkin, to approach their…
Read MoreWhen I began my career in the private sector as a strength and conditioning coach I told myself that I would find a way to make what I do be lasting, impactful, and about more than just the clang & bang. I knew from experience that the Iron had lessons to share, but what wasn’t…
Read MoreThe sins of the parents do not have to be the sins of the child. As adults, how many times have you heard, or even said yourself for that matter, “Man, I wish I was introduced to strength training at a younger age. It could’ve changed everything!” You have the power to provide your children…
Read More“Sticks and Stones May Break My Bones, but Words Will?…” The next time you get under a heavy barbell, give yourself the following cues: Don’t round your back, or your discs will explode. Keep your knees from going over your toes, otherwise your kneecaps will slingshot forward and take out someone’s eye If you feel…
Read MoreNFL season is back! The first week brought some amazing displays of athleticism, come-from-behind victories, and a Houston triumph over Chicago (taste it, @Luke). Despite that, one thing was missing, Tom Brady. I’m by no means a Patriots fan, but do admire his tenacity and leadership, especially from the sideline. Brady’s boisterous sideline antics may…
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