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Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.

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red herring

Battle the Bullshit: Fitness Guru Fallacies

In today’s technological age, we are bombarded with information from a slew of sources. Navigating these treacherous…

Author: Matthew Zanis