The female hormone supplement industry has built an empire on fear and fake science. From “adrenal fatigue” myths to progesterone creams and overpriced cycle support powders, women are being sold solutions to problems that don’t exist. Behind the wellness jargon and pretty packaging lies a billion-dollar business that preys on confusion and overpromises results. In part 4 of The Hormone Hoax series, Certified Power Athlete Coach and Nutrition Ninja, Ben Skutnick pulls back the curtain on how these products manipulate science, exploit stress, and distract from the real, evidence-based foundations of hormonal health.

Power Athlete Certified Coach and Nutrition Ninja, Ben Skutnick, exposes how social media coaches have turned natural hormonal fluctuations into a marketing strategy. While real science shows that estrogen and progesterone shifts can subtly influence mood, recovery, and performance, the dramatic promises of “cycle syncing” lack solid evidence. He breaks down what the research actually says, why rigid protocols fail real women, and how consistent, individualized training outperforms any influencer-approved hormone hack.

In part 2 of The Hormone Hoax series, Power Athlete Certified Coach and Nutrition Ninja, Ben Skutnick, exposes how “hormone balance” became the biggest buzzword in women’s health marketing. Learn how hormone coaches misuse science, manufacture imbalance, and sell false solutions and discover what real hormone health depends on.