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Our blog is a collection of articles that make up our doctrine on everything performance.
We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.
Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.
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LATEST ARTICLES
Chill Out: Cold Therapy Benefits with Coolmitt
Discover the CoolMitt: a cutting-edge palm cooling device based on Stanford research, designed to accelerate recovery and enhance physical and mental performance. Ideal for athletes, fitness enthusiasts, first responders, and high-stress professionals.
Why Women Need Creatine
Ready to unlock the benefits of creatine for lifelong strength, energy, and mental focus? Discover how this powerhouse supplement can support your health at every stage of life!
Finding the Ideal Temperature for Cold Water Immersion
Whether you’re chasing recovery, mental clarity, or just trying to toughen up—find your sweet spot in the cold somewhere between ‘refreshing dip’ and ‘polar bear plunge.
Moving The Dirt with Mental Health
At rock bottom, sometimes the hardest lift is getting yourself off the ground. Coach Durrett shares one hell of a comeback story—turning pain into purpose through iron, discipline, and resilience. The lesson? Life’s not about erasing struggle; it’s about building the strength to carry it. If you’re ready to Move The Dirt, this post is for you.
UNLEASH YOUR INNER ATHLETE
Go from Average Joe to MVP with performance programming battle tested at the highest level.
Unlock Explosive Speed with This Secret
Why targeting the right muscles will leave your competition in the dust.
Punch Father Time in the Face. Outlift Age.
Strong legs, strong trunk, strong life. Check out how to stay solid and steady as you get older -no cane required.
Are You Cut Out for Entrepreneurship?
These five rules are your blueprint for cultivating the entrepreneurial mindset. It’s not about fads or shortcuts; it’s about grit, creativity, and the ability to adapt. Entrepreneurship isn’t for everyone, but if you’re up for the challenge, these principles will help you navigate the chaos and seize the opportunities that lead to success.
Training Hip Extension For Speed
If you’re still thinking squats and deadlifts are the key to speed, you’re leaving that extra gear in the locker room.
UNLEASH YOUR INNER ATHLETE
Go from Average Joe to MVP with performance programming battle tested at the highest level.
A Coach’s Field Guide to Hormones
Hormones and their behaviors are, arguably, the most important players when it comes to training adaptations and…
Unlocking Stress: The Double Edge Sword
We’ve all been there: the alarm clock goes off, you start to roll out of bed but…
Battle The Bullshit: I’ll Rest When I’m Dead
We get asked this age old question all the time: How much rest should we get between…
Sharpening Your Coaching Voice: Inflection and Tone
The human voice: it’s the instrument we all play. It’s the most powerful sound in the world,…
