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Our blog is a collection of articles that make up our doctrine on everything performance.
We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.
Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.
The Parent Sales Trap
Parents juggle responsibilities with head-down persistence and self-imposed blinders, solely focused on their child’s success, and rightfully…
Your Cert Didn’t Prepare For Real World Coaching | Part 2
Cold open: Client crying, surrounded with other gym members who are pretending not to notice. You have…
Your Cert Didn’t Prepare for Real World Coaching | Part 1
Primetime at the gym, the music is pumping and the familiar sound of clients crushing their workouts…
How a Toy Company Could Save Coaching: The Injury Prevention Rebrand
(For the sake of this article, any stakeholder in an athlete’s career is referred to as “coach”.)…
Personal Training Post-Pandemic, Redefining a Written Off Industry
Sometimes, the only way to fix a system is by taking a hard reset. Our current nationwide…