Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.



EP 308 – Conscious Coaching with Brett Bartholomew

Good Coaches Provide Value Being on Power Athlete Radio three times is like getting to third base….

Author: Cali Hinzman

Valentine For A Coach

How many nights has your significant other come home late, exhausted, and silent? He or she kicks…

Author: Matthew Zanis

The Life Cycle of a Goal

Imagine this scenario if you will: you have a long-term goal that you have been working towards…

Author: Carl Case

Pain: Sticks and Stones

“Sticks and Stones May Break My Bones, but Words Will?…” The next time you get under a…

Author: Matthew Zanis

Clash of the Titans: Dual Program Dilemma

Part of being a good strength and conditioning coach is knowing where an athlete is at in…

Author: Carl Case

Sharpening Your Coaching Voice: Inflection and Tone

The human voice: it’s the instrument we all play. It’s the most powerful sound in the world,…

Author: Carl Case

Sharpening Your Coaching Voice: Word Selection

On your journey to sharpen your coaching voice we started by examining nonverbal communication, and how it…

Author: Carl Case

Sharpening Your Coaching Voice: Nonverbal Communication

Much time is invested by strength and conditioning coaches in sharpening their understanding of how to coach…

Author: Carl Case

Power Coach: Conversations

The strength and conditioning industry is rife with bullshit, misapplication, and more coaches than jobs. Sunny disposition aside,…

Power Coach: Connection

Coaches are teachers, but in sweatpants instead of pantsuits.  Traditional teaching involves breaking down challenges such as…