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Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.

coaching

Reasonable Weight Loss

Hear this loud and clear: gravity is a real thing and life is easier if you’re not…

Author: Rob Exline

Fighting with Food Self-Control

So, you embarked on a quest to transform into a lean, mean, Tyler Durden machine, huh? Seeking…

Author: Rob Exline

The Kingpin’s Guide to Supplements

For roughly the past 6 months, my team and I have been buried away in our lab…

Author: Hunter Waldman

Conquering the Food Coma Abyss

Ever chowed down like White Goodman post Chuck-f**kin’-Norris smackdown? I mean the eat-fest that demands a belt…

Author: Rob Exline

Supercharge Your Performance & Thrive with ROYGBIV

If you want to rev up your performance and health game, it is time to get ready…

Author: Rob Exline

Preparation is the Key: 4 Easy Habits

Whether you’re aiming to bulk up like Thor or lean up like Tyler Durden conquering your nutrition…

Author: Rob Exline

Triggering Your Gainz

A couple of  bite-sized tips ago, we dove deep on our mantra “Flesh Builds Flesh”, explaining why…

Author: Rob Exline

Up Your Fiber Game

There’s no way around it: talking about fiber isn’t sexy. But, if you want to live a…

Author: Rob Exline

Flesh Builds Flesh

When it comes to building slabs of muscle, there’s no question that animal-based proteins are the gold…

Author: Rob Exline

Ep 710 – Fundamentals of Strength & Conditioning w/ Mark Rippetoe

Ever wondered how an elite athlete secures longevity? You know you are guaranteed a good time when…

Author: John