Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.


EP 406 – Reflections on Lifting and Life

In this episode the Crew dials the voicemail to answer a question from a loyal Power Athlete…

Author: Cali Hinzman

Battle Your Own Bullshit: The Process

Welcome to the third and final installment of Battling Your Own Bullshit; we’ve reached the end, but…

Author: James Coutts

Battling Your Own Bullshit: You Better Recognize

In part one of Battling Your Own Bullshit I swallowed the red pill and perhaps after reading…

Author: James Coutts

Battling Your Own Bullshit: The Moment

One day. One moment. One specific interaction may spark a series of events that, if faced head…

Author: James Coutts

PA Radio – Episode 200: Robert Alden Welbourn

Robert Alden Welbourn. If you’ve been following this program for any length of time, you know that…

Author: Cali Hinzman

Observations of High School Strength Coach: Year 1

Observation is a powerful tool for a strength and conditioning coach to gain experience at any level…

Warm Up Reflections

“A real man smiles in trouble, gathers strength in distress, and grows in reflection.” Power Athlete and…