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Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.

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5 Reasons Why Your Scale Is Taunting You

Cutting weight is like tacking a rep-max back squat- it’s a challenge, you might want to quit,…

Author: Rob Exline

Master Your Macros

The world of macronutrients can be a confusing minefield. We’re about to break down macros and bust…

Author: Rob Exline

Measuring Up Beyond The Scale

The scale is a liar. When you are in the middle of caloric deficit, the scale may…

Author: Rob Exline

Deck Your Gainz This Holiday Season

The holiday season is upon us, so are you ready to navigate the festivities without derailing your…

Author: Rob Exline

BNDF for BAMFs

What is Strength? Humans are visual creatures. We make visual assessments all the time of the world…

Author: Matt Spaid

Decoding Your Gut Signals: Decipher Hunger and Satiety

It is that time of year that we are entering bulking season aka the holiday season. For…

Author: Rob Exline

SQUAT YOUR WAY TO STRENGTH

THE SQUAT IS THE FOUNDATION OF ANY GOOD PROGRAM Listen up, because we’re about to dive headfirst…

Author: Raven Winters

Hone Your Fat Loss Journey With The Mindset of a Jedi

An underrated aspect of trying to lose fat is mindset. Whether you are a seasoned pro or…

Author: Rob Exline

Break Free of Distraction: Master Mindful Eating

One topic that might not immediately come to mind when empowering your performance or mastering your macros:…

Author: Rob Exline

Meditating On Muscle

Musing on Movement Back in the early 2000s, the idea of “muscle confusion” arose among the fitness…

Author: Hunter Waldman