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Our blog is a collection of articles that make up our doctrine on everything performance.
We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.
Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.
RECOMMENDED READING
Blog
The Fine Line Between Strength and Speed
Strength builds force. Speed wins races. The real secret to elite sprinting is knowing where the two meet. John breaks down why chasing PRs in the weight room won’t automatically make you faster, and how athletes can channel raw strength into usable power that explodes off the blocks. Drawing on insights from UT Track Strength Coach Clint Martin.
The Hidden Flaw Sabotaging Your Strength Gains
Strength training isn’t just about moving weight, it’s about mastering movement. Too many athletes can squat or deadlift heavy but fall apart on primal patterns like lunges, step-ups, or split squats. The real test is whether you can control your body through the full range of motion, especially in the eccentric phase where muscles lengthen under tension.
I Lost 20 Lbs in 90 Days. Here’s How.
Tired of chasing aesthetics over actual strength? Discover why most young athletes stay weak, the programs that build real power, and how to train go muscles not show muscles.
Smash the Anabolic Window Myth. Build Real Gains.
Building muscle isn’t about chasing hacks or obsessing over myths like the “anabolic window.” Protein is essential, but it works best when paired with consistent training, smart nutrition, and recovery.
The Key to Staying Athletic for Life
Most athletes never learn how to rotate under load, coil eccentrically, and generate power from a stable trunk. That’s why they break down early. True longevity in sport comes from mastering rotation, building dynamic trunk strength, and correcting imbalances before they turn into injuries.
The Lifting Mistake That’s Costing You Muscle
Mechanical tension is the cornerstone of real muscle growth, but most lifters misunderstand where it truly happens. While eccentrics and isometrics play a role, the concentric phase, the grind of lifting against gravity until failure, is where muscles are pushed to their limits and forced to grow. Learn how to train smarter, push harder, and unlock your full strength potential.
The #1 Training Mistake Wrecking Your Back
Most people train their trunk for aesthetics, not function, and it shows. John breaks down the real job of your midsection, why traditional ab training falls short, and how imbalances in trunk strength are setting you up for injury. Learn how to build rotational strength, restore balance, and develop a core that performs under pressure.
Energy Drinks Are Killing Your Gains
You can’t out-train poor sleep. If you’re constantly tired, wired, or dragging through training, these three no-BS tips will help you get better sleep, recover faster, and show up ready to perform.
The Number One Reason You’re Burned Out
Understanding the difference between power and force can completely change how you train, work, and live. Force is grinding against resistance, power is aligning with purpose. John breaks down how to recognize when you’re forcing it, and how to shift into a more sustainable, energizing flow that leads to long-term success.
Lost the Fat. Found the Fight. Part 2.
Certified Power Athlete Coach Bre Williams shares her raw, honest journey from childhood obesity and disordered eating to discovering strength through barbell training, leaving a toxic marriage, and rebuilding her identity as a true Power Athlete.
