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Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.

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Coaching Conversations: So You Want to be a Mercenary

We’ve finally come full circle. Living life as a Mercenary coach,the part-time/assistant coach, is never easy. Riding your…

Author: Adam Campbell

Valentine For A Coach

How many nights has your significant other come home late, exhausted, and silent? He or she kicks…

Author: Matthew Zanis

Drive Adaptation, Enhance Performance

Our role as strength coaches is to best prepare our athletes for the physical demands imposed on…

Author: Donald Ricci

What Were You Training For?

There is a common vernacular that many of us in the Power Athlete nation speak; “Empower your…

Author: Adam Campbell

Battle the Bullshit: Fitness Guru Fallacies

In today’s technological age, we are bombarded with information from a slew of sources. Navigating these treacherous…

Author: Matthew Zanis

Reflections of a Johnnie Football Space Monkey

If you’ve been listening to the premiere podcast in Strength-th-th and Conditioning-ing-ing, you know that we’ve reached…

Author: Carl Case

7 Coaching Tools to Master the Power Clean: Part III

The sport of Weightlifting in the United States is steadily growing has more and more athletes that are exposed to…

Author: Donald Ricci

The Resi and the People Who Coach Them

It’s that time of year again. The gifts unwrapped, the trees and lights have been put away,…

Author: Adam Campbell

7 Coaching Tools to Master the Power Clean: Part II

The Power Clean is a complex skill that can be broken down into different phases and movements,…

Author: Donald Ricci

7 Coaching Tools to Master the Power Clean: Part I

Understanding the WHY behind sets, reps, or a movement does not prepare you to coach, especially when…

Author: Donald Ricci