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Our blog is a collection of articles that make up our doctrine on everything performance.
We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.
Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.
RECOMMENDED READING
LATEST ARTICLES
Holiday Must-Haves for Lifters
Looking for the perfect gift for someone serious about building muscle? Discover the best tools, training programs, and nutrition strategies to help them crush their goals this holiday season. Get the inside scoop on what they really need to level up their gains!
Stoicism 101: Stay Cool Amid Life’s Chaos.
Life throws curveballs, but Stoicism offers a roadmap to navigate chaos with grit, grace, and humor. Discover how ancient wisdom can make you the calmest, most resilient person in any room. From mastering the dichotomy of control to reframing challenges as opportunities, unlock the secrets to living with purpose, strength, and unwavering focus. Ready to thrive in the face of adversity? Dive in and start moving the dirt—one shovel at a time.
Are Man Points BS? Break Free From The Trap
Society says men have to ‘earn’ the right to be vulnerable through strength and success—do you buy into that? It’s time to break the cycle. Strength is earned, not given. Dive into the truth behind the ‘Man Points’ system and why resilience is the key to unlocking real emotional freedom.
The High-Protein Snack Lie
Think your “high-protein” snacks are helping you lose weight or stay lean? Think again. We expose the sneaky traps behind so-called healthy treats, reveals why they’re derailing your progress, and shows you the real high-protein options that deliver results. Don’t let the Instagram health halo fool you—get the truth now!
UNLEASH YOUR INNER ATHLETE
Go from Average Joe to MVP with performance programming battle tested at the highest level.
Chill Out: Cold Therapy Benefits with Coolmitt
Discover the CoolMitt: a cutting-edge palm cooling device based on Stanford research, designed to accelerate recovery and enhance physical and mental performance. Ideal for athletes, fitness enthusiasts, first responders, and high-stress professionals.
Why Women Need Creatine
Ready to unlock the benefits of creatine for lifelong strength, energy, and mental focus? Discover how this powerhouse supplement can support your health at every stage of life!
Finding the Ideal Temperature for Cold Water Immersion
Whether you’re chasing recovery, mental clarity, or just trying to toughen up—find your sweet spot in the cold somewhere between ‘refreshing dip’ and ‘polar bear plunge.
Moving The Dirt with Mental Health
At rock bottom, sometimes the hardest lift is getting yourself off the ground. Coach Durrett shares one hell of a comeback story—turning pain into purpose through iron, discipline, and resilience. The lesson? Life’s not about erasing struggle; it’s about building the strength to carry it. If you’re ready to Move The Dirt, this post is for you.
UNLEASH YOUR INNER ATHLETE
Go from Average Joe to MVP with performance programming battle tested at the highest level.
Unlock Explosive Speed with This Secret
Why targeting the right muscles will leave your competition in the dust.
Punch Father Time in the Face. Outlift Age.
Strong legs, strong trunk, strong life. Check out how to stay solid and steady as you get older -no cane required.
Are You Cut Out for Entrepreneurship?
These five rules are your blueprint for cultivating the entrepreneurial mindset. It’s not about fads or shortcuts; it’s about grit, creativity, and the ability to adapt. Entrepreneurship isn’t for everyone, but if you’re up for the challenge, these principles will help you navigate the chaos and seize the opportunities that lead to success.
Training Hip Extension For Speed
If you’re still thinking squats and deadlifts are the key to speed, you’re leaving that extra gear in the locker room.
