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Our blog is a collection of articles that make up our doctrine on everything performance.
We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.
Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.
RECOMMENDED READING
Blog
Why You Should Never Skip Trunk Training
Trunk training is often skipped, but it’s foundational to strength, stability, and injury prevention. Learn why smart trunk work improves performance and keeps athletes durable.
How Much Protein Actually Builds Muscle?
How much protein do you really need after training? John cuts through the bro-science and lays out simple, bodyweight-based protein targets that actually drive recovery, strength, and long-term durability. Learn how to build your daily protein intake like an adult, why consistency beats chasing the mythical “anabolic window,” and how to stop guessing, and start fueling your training with intent.
7 Rules to Keep Your Training on Track
Seven no-nonsense rules that actually make training work. Built for consistency, real life, and results that last. From knowing what you’re training for, to building a game plan, managing intensity, and staying accountable, these aren’t shortcuts, they’re the principles that separate results from frustration. If you want strength that sticks, habits that last, and a training plan that holds up under real life, this is your roadmap.
Strength Is the Platform, Not the Accessory
Strength isn’t just one pillar of training, it’s the platform everything else stands on. Learn why building base strength, respecting the season you’re in, and training smart are essential for performance, injury prevention, and long-term athletic longevity. Move The Dirt and build a foundation that lasts decades.
How a World Champion Became a Beginner Again
Elite performance, and long-term strength, aren’t built on shortcuts. They come from mastering the fundamentals, putting in the work where it matters, and committing to the process before chasing results. This is the lesson a world champion learned when he emptied his cup and became a beginner again.
Inside Our Annual Training Deal
Go inside our annual training campaign with John. Learn how committing to 12 months of training gives you access to elite coaching, evidence-based nutrition protocols, and a flexible program structure designed to evolve with your goals. Discover why this is the best time to level up your training in 2026.
Sharpen Your Mind in 2026
As we say goodbye to 2025, John shares his personal reading list designed to sharpen the mind, build resilience, and strengthen emotional toughness. From high-octane thrillers to ancient texts and mindset classics, these books are tools to help you start 2026 stronger, sharper, and more unstoppable. Because training your mind is just as important as training your body.
5 Steps to Avoid the Holiday Weight Trap
The holidays are packed with parties, family dinners, and ‘just one drink’ that turns into a full-blown feast. Certified Power Athlete Coach and Nutrition Ninja, Ben Skutnik, lays out a simple, battle-tested framework to help you enjoy holiday meals, maintain relationships, and stay on track with your nutrition goals, without guilt, regret, or starting over in January.
The Holiday Party Survival Guide
Holiday parties don’t have to derail your progress. From navigating buffets and dessert tables to enjoying drinks without regret, this guide gives practical tips to stay disciplined, make smart choices, and keep your gains intact, all while enjoying the season.
How to Stay Strong When Life Gets Loud
Strength and conditioning don’t fail because athletes get lazy, they fail because systems break under pressure. In a conversation with Matt Reynolds, John Welbourn explores why strength fades during high-stress periods and reveals the year-round training principles that keep athletes, soldiers, and hard-training civilians strong, resilient, and ready when it matters most.










