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Our blog is a collection of articles that make up our doctrine on everything performance.
We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.
Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.
RECOMMENDED READING
Blog
How a World Champion Became a Beginner Again
Elite performance, and long-term strength, aren’t built on shortcuts. They come from mastering the fundamentals, putting in the work where it matters, and committing to the process before chasing results. This is the lesson a world champion learned when he emptied his cup and became a beginner again.
Inside Our Annual Training Deal
Go inside our annual training campaign with John. Learn how committing to 12 months of training gives you access to elite coaching, evidence-based nutrition protocols, and a flexible program structure designed to evolve with your goals. Discover why this is the best time to level up your training in 2026.
Sharpen Your Mind in 2026
As we say goodbye to 2025, John shares his personal reading list designed to sharpen the mind, build resilience, and strengthen emotional toughness. From high-octane thrillers to ancient texts and mindset classics, these books are tools to help you start 2026 stronger, sharper, and more unstoppable. Because training your mind is just as important as training your body.
5 Steps to Avoid the Holiday Weight Trap
The holidays are packed with parties, family dinners, and ‘just one drink’ that turns into a full-blown feast. Certified Power Athlete Coach and Nutrition Ninja, Ben Skutnik, lays out a simple, battle-tested framework to help you enjoy holiday meals, maintain relationships, and stay on track with your nutrition goals, without guilt, regret, or starting over in January.
The Holiday Party Survival Guide
Holiday parties don’t have to derail your progress. From navigating buffets and dessert tables to enjoying drinks without regret, this guide gives practical tips to stay disciplined, make smart choices, and keep your gains intact, all while enjoying the season.
How to Stay Strong When Life Gets Loud
Strength and conditioning don’t fail because athletes get lazy, they fail because systems break under pressure. In a conversation with Matt Reynolds, John Welbourn explores why strength fades during high-stress periods and reveals the year-round training principles that keep athletes, soldiers, and hard-training civilians strong, resilient, and ready when it matters most.
The Hormone Hoax, Part 6
In the penultimate part of our Hormone Hoax series, Power Athlete Certified Coach and Nutrition Ninja, Dr Ben Skutnick, explains how flashy lab reports, fake adrenal fatigue diagnoses, and overpriced hormone panels mislead women into thinking they’re broken. He exposes how coaches weaponize DUTCH tests, cortisol curves, and “optimal ranges” to sell unnecessary protocols.
Smart Bulking Strategies During Thanksgiving
Thanksgiving can feel like enemy territory for anyone trying to bulk in a health-conscious household. This guide breaks down smart, stealthy strategies to stay on track with your mass-building goals while keeping the peace at the dinner table. Learn how to maximize calories, navigate social dynamics, and discover the Power Athlete programs that can take your bulking to the next level.
The Hormone Hoax, Part 5
In the penultimate part of our Hormone Hoax series, Power Athlete Certified Coach and Nutrition Ninja, Dr Ben Skutnick, explains how flashy lab reports, fake adrenal fatigue diagnoses, and overpriced hormone panels mislead women into thinking they’re broken. He exposes how coaches weaponize DUTCH tests, cortisol curves, and “optimal ranges” to sell unnecessary protocols.
How to Keep Getting Strong Against All Odds
Everyone hits obstacles, injuries, limited equipment, or setbacks that threaten your progress. The key isn’t to quit, it’s to adapt, stay resilient, and find ways to keep moving forward. This article shows how to turn limitations into opportunities and keep getting stronger against all odds.
