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Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.

Blog

The High-Protein Snack Lie

Think your “high-protein” snacks are helping you lose weight or stay lean? Think again. We expose the sneaky traps behind so-called healthy treats, reveals why they’re derailing your progress, and shows you the real high-protein options that deliver results. Don’t let the Instagram health halo fool you—get the truth now!

Author: Ben Skutnik

Chill Out: Cold Therapy Benefits with Coolmitt

Discover the CoolMitt: a cutting-edge palm cooling device based on Stanford research, designed to accelerate recovery and enhance physical and mental performance. Ideal for athletes, fitness enthusiasts, first responders, and high-stress professionals.

Author: Matt Spaid

Why Women Need Creatine

Ready to unlock the benefits of creatine for lifelong strength, energy, and mental focus? Discover how this powerhouse supplement can support your health at every stage of life!

Author: John

Finding the Ideal Temperature for Cold Water Immersion

Whether you’re chasing recovery, mental clarity, or just trying to toughen up—find your sweet spot in the cold somewhere between ‘refreshing dip’ and ‘polar bear plunge.

Author: John

Moving The Dirt with Mental Health

At rock bottom, sometimes the hardest lift is getting yourself off the ground. Coach Durrett shares one hell of a comeback story—turning pain into purpose through iron, discipline, and resilience. The lesson? Life’s not about erasing struggle; it’s about building the strength to carry it. If you’re ready to Move The Dirt, this post is for you.

Author: John Durrett

Unlock Explosive Speed with This Secret

Why targeting the right muscles will leave your competition in the dust.

Author: John

Punch Father Time in the Face. Outlift Age.

Strong legs, strong trunk, strong life. Check out how to stay solid and steady as you get older -no cane required.

Author: John

Are You Cut Out for Entrepreneurship?

These five rules are your blueprint for cultivating the entrepreneurial mindset. It’s not about fads or shortcuts; it’s about grit, creativity, and the ability to adapt. Entrepreneurship isn’t for everyone, but if you’re up for the challenge, these principles will help you navigate the chaos and seize the opportunities that lead to success.

Author: John

Training Hip Extension For Speed

If you’re still thinking squats and deadlifts are the key to speed, you’re leaving that extra gear in the locker room.

Author: John

Cold Water Immersion

Cold water immersion isn’t just some trend for fitness influencers on Instagram – it can be a powerful recovery tool that can help you level up physically and mentally.

Author: John