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Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.

LATEST ARTICLES

Why Women Need Creatine

Ready to unlock the benefits of creatine for lifelong strength, energy, and mental focus? Discover how this powerhouse supplement can support your health at every stage of life!

Author: John

Finding the Ideal Temperature for Cold Water Immersion

Whether you’re chasing recovery, mental clarity, or just trying to toughen up—find your sweet spot in the cold somewhere between ‘refreshing dip’ and ‘polar bear plunge.

Author: John

Moving The Dirt with Mental Health

At rock bottom, sometimes the hardest lift is getting yourself off the ground. Coach Durrett shares one hell of a comeback story—turning pain into purpose through iron, discipline, and resilience. The lesson? Life’s not about erasing struggle; it’s about building the strength to carry it. If you’re ready to Move The Dirt, this post is for you.

Author: John Durrett

Unlock Explosive Speed with This Secret

Why targeting the right muscles will leave your competition in the dust.

Author: John

UNLEASH YOUR INNER ATHLETE

Go from Average Joe to MVP with performance programming battle tested at the highest level.

Punch Father Time in the Face. Outlift Age.

Strong legs, strong trunk, strong life. Check out how to stay solid and steady as you get older -no cane required.

Author: John

Are You Cut Out for Entrepreneurship?

These five rules are your blueprint for cultivating the entrepreneurial mindset. It’s not about fads or shortcuts; it’s about grit, creativity, and the ability to adapt. Entrepreneurship isn’t for everyone, but if you’re up for the challenge, these principles will help you navigate the chaos and seize the opportunities that lead to success.

Author: John

Training Hip Extension For Speed

If you’re still thinking squats and deadlifts are the key to speed, you’re leaving that extra gear in the locker room.

Author: John

Cold Water Immersion

Cold water immersion isn’t just some trend for fitness influencers on Instagram – it can be a powerful recovery tool that can help you level up physically and mentally.

Author: John

UNLEASH YOUR INNER ATHLETE

Go from Average Joe to MVP with performance programming battle tested at the highest level.

Carbs Are Not the Devil

Over the last decade through no fault of their own, carbohydrates became the demonized macronutrient according to…

Author: Rob Exline

Mama Says Drink Your Water

As Lead Fluid Engineer for The Mud Dogs, Bobby Boucher knew a thing or two about proper…

Ask the Doc – Concussion Treatment 101

So you have a concussion. Got your bell rung. Seeing stars. Can’t seem to remember what happened…

Author: Tim Cummings

Lemon & Parmesan Roasted White Fish

When you hear protein with a face and a soul, what comes to mind? Probably the standard…