Our blog is a collection of articles that make up our doctrine on everything performance.

We are not beholden to corporate sponsors, influencers, or powers that be. Our commitment is to our readers; the coaches, athletes, and enthusiasts that come to us for our honest assessments, analysis, and opinions.

Our pledge to you is that we will do the heavy lifting! We go to battle with bullshit and cut to the chase. If you’re looking for honest information, you’re in the right place.


PA Radio – Episode 303: Kyle Kingsbury

Be Present, Be balanced Kyle Kingsbury is in the business of Human Optimization. That means he’s dedicated…

Author: John

Battling Your Own Bullshit: The Moment

One day. One moment. One specific interaction may spark a series of events that, if faced head…

Author: James Coutts

Quality Coaching Trumps All

We like to use the analogy that our athletes are like machines, turning their engine on and…

Author: Matthew Zanis

PA Radio – Episode 301: Angela Duckworth

  Grow or Slow How do you create the appropriate balance of support and push so that…

Author: John

Check Yourself Before You Wreck Yourself: Accountability in the Kitchen

I originally set out to write this article as guide to meal prepping.That shit is unoriginal, it’…

Author: Ben Skutnik

PA Radio – Episode 299: Logan Gelbrich

  Swing for the Fences The stoic philosopher Seneca said “Associate with people who are likely to…

Author: John

PA Radio: Episode 298 – Richard Bradford

  Cooking is a gift Attention all Valentine’s lovers! Being able whip up the perfect dinner is…

Author: John

Valentine For A Coach

How many nights has your significant other come home late, exhausted, and silent? He or she kicks…

Author: Matthew Zanis

What Were You Training For?

There is a common vernacular that many of us in the Power Athlete nation speak; “Empower your…

Author: Adam Campbell

PA Radio – Episode 297: Ben Crookston

  Connecting Athletes Through Technology When you look back at your failures, are you tempted to point…

Author: John